WHAT IS STORYTELLING? At its simplest, a story is a journey with a beginning, middle and end. But instead of choosing the most straightforward path, the storyteller brings themselves and the audience to the destination changed. A skilled storyteller communicates the importance of the journey and invites others to join them, creating meaning and changing minds along the way.
HOW CAN STORYTELLING HELP YOUR ORGANIZATION? The best way to get people serious about your product or service is to engage them emotionally. Emotional connection turns a simple exchange with an investor, donor, policy maker, audience member or customer, into a relevant and meaningful experience.
Stories bring us into another person’s reality in a way that builds compassion and empathy. They make difficult concepts understandable and create connections between people with different skill sets, mind sets and cultures.
WHO ARE YOU? Any brand, whether personal or corporate, is really just a story you tell others about who you are. To make it memorable it needs to be genuine, authentic, unique and yours. If you manage people, create content, sell something, compete for share of mind or wallet, convince people to do things or not to do them, you need the power of story.